Panum Awarded a Contract to assist USDA with Consumer Research Support Services
Bethesda, MD — August 30, 2021 — Panum Group, LLC (Panum) announced it has been awarded a one-year contract to conduct formative consumer research to examine the viability of sample Thrifty Food Plan (TFP) market baskets as part of the TFP re-evaluation.
The USDA FNS Center for Nutrition Policy and Promotion (CNPP) develops and promotes dietary guidance that integrates scientific research to consumer nutrition needs to improve Americans' health and well-being. TFP is one of four dietary plans which serves as a national standard for a nutritious low-cost diet that specifies food categories and levels to ensure Nutrition Security.
In order to further their mission, USDA is re-evaluating TFP to include current nutritional guidelines as well as updated statistics on current food costs, food composition data, and consumption patterns. Panum will provide Subject Matter Experts (SMEs) to conduct in-depth consumer research to test targeted consumer sample market baskets, to ensure that resource-constrained households can have a better future for a healthy, practical diet. Panum will also provide expertise for the OMB package approval process and development of the OMB package.
Panum’s Vice President, Mr. Syed Jaffery, said “We are proud to continue our support for the USDA/FNS on this important mission of ensuring that each individual has access to a nutritious diet in order to live a well-balanced life.”